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"Burger King scored a victory, not because it put coupons into the hands of customers, anyone can do that on Facebook. BK ran a 100% trackable coupon-based campaign that was able to be analyzed on a profit-generation basis. Simply by engaging in direct response and measuring in-store behaviour."
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POSITIONING FOR CONTENT DISTRIBUTION
1. Build evolutionary business models
2. Define and refine strategies for standards and interfaces
3. Develop and implement aggregation strategies
4. Enable versatile syndication models
5. Rework your product versioning