news

Times Online should live on offering best of both

Why doesn’t Times Online continue as a stripped down free, basic news service, cross-promoting Times/Sunday Times sites heavily, but still offering an ad-funded news service.

The majority of this content would appear elsewhere anyway, so they lose nothing in terms of content value – to then at least compete with currently free competitors, whilst being the shop window for those interested in what’s to be hidden from view behind Rupert’s garden walls.

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