A key ideal and admission for all news organisations: all your content, everything that has your name on it should adhere to the same high standards of production and maintenance – and that includes social media.
Everything is equal across the digital landscape, nothing should be given less consideration.
Any content you publish, whether it’s re-purposing from print, or collected from digital sources, should still have a quality stamp from your organisation:
“Until now, we spoke about ElPais.com when we were referring to online content. But in this new age, we’re dropping the “.com” and the whole El Pais newsroom is working, regardless of the platform where content is published – in print, on the web, on mobile or tablets – to the same standards of quality and rigour,” declared the paper, as it unveiled the new design, “El Pais is El Pais, no matter where you read it.”