news, socialmedia

Is hard news not the place for humour (yes, sometimes)

Jim Tyner, Community Policing Inspector for South Holland in Lincolnshire highlighted the question of whether it’s appropriate to inject an element of humour into hard news on social media with this tweet this morning:

Once reply asked ” taking it seriously then?”, a fair point given it came from an official police account, but as Jim points out, particularly in the social media environment, straight and serious updates aren’t always going to capture interest.

With careful judgement, a small injection of humour can go some way to getting a story or piece of information to a far wider audience, in this case, helping to solve a crime…


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