Brevity, clarity and wit.. designed to be ‘finishable’ – a template for news apps

From the Economist’s preview of its own Espresso morning news digest app/email shot. I’ve yet to try Espresso, at least in digital format (chuckles to self), but strikes me that this should be a mantra for all such products :

brevity, clarity and wit, it provides a concentrated, stimulating shot of global analysis that can be consumed quickly as part of your morning routine. Like the weekly, it is designed to be “finishable”—gathering up what you need to know into a compact package

Could be a general template for all new news products. It’s what makes the i newspaper and The Week digest in print still so appealing in our seemingly time-poor digital age.


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