content, journalism, news, strategy

Worth reading: People will read your long stories on their phones (for two minutes, anyway)

Good news, publishers: People will read your long stories on their phones (for two minutes, anyway)
As publishers’ tablet dreams diminish, are smartphones picking up the slack when it comes to reading long articles online? A report out from the Pew Research Center [from May 2016] tries to answer that question, and comes away with some reassuring findings: Yes, people are willing to engage with longer content (i.e., news stories over 1,000 words) on their phones.…

Seems to be various schools of thought on this, how the length of the article affects chances of being read, or being read to the end, etc.

Underlying this question, it’s quality of the content, information or writing that really counts, especially for long-tale value.

May 6, 2016 at 02:50PM
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