How Twitter helps you teach better

Richard Kendall:

Twitter has many uses across many professions, news media and education being two obvious entry points.
The key elements that it breaks down barriers and it’s immediacy make it too valuable a communication tool to be ignored.
Mr Buttry has a good collection of curated examples highlighting the value of Twitter by crowdsourcing the question via Twitter – making such a task easier, quicker and reach a far wider audience than in olden times.

Originally posted on The Buttry Diary:

At today’s meeting of the faculty of the Manship School of Mass Communication, I will be discussing why and how faculty should use Twitter.

Dean Jerry Ceppos asked me to discuss the topic following my discussion earlier this month about why editors should be active on Twitter. We agreed that a similar discussion of Twitter’s value in teaching communication students would be helpful.

Both to gather more views than just mine (and to demonstrate Twitter’s usefulness in crowdsourcing), I asked my tweeps:

My tweeps, as usual, were most helpful in their responses:



















My examples lean more toward teaching journalism than the other specialties taught in the Manship School: political communication, advertising and public relations. I think a lot of the advice…

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Newsroom skills and essential training

Advice from head of operations at the Financial Times’ Lisa MacLeod on changing newsroom culture at the 13th International Newsroom Summit, from 10 ideas from the FT for digital change in newsrooms – journalism.co.uk, a few choice points and quotes:

‘Training 101′

Skills such as “basic web production, tagging, hyperlinks [and] understanding media law that applies to the internet” are all important areas that may seem like a given for young journalists in 2014, she said, but are areas in which an organisation needs to be responsible for training its staff.

all newsrooms and journalists should understand how, why and when their audiences read stories.

‘Decoding code’

Coding lets staff “take journalism and turn it into something functional on the web that is easy to use”, she explained, and is something all journalists should at least have a passing knowledge of.

‘Creative collaboration’

Different departments and teams are regularly invited to work together to come up with new ideas, she said.

‘Communicating and educating’

The FT has an in-house editorial blog, where journalists are invited to share ideas from inside the newsroom but also anything they spot from competitors that may be of value, said MacLeod.

FOI: How local journalists make a difference by sticking with a story

Richard Kendall:

A great example of utilising FOI to dig out the important facts that can’t be ignored. And hoping this story goes some way to getting some of those flood defences repaired…

Originally posted on David Higgerson:

barb-flood-rescue-2

At certain times in the last 12 months, it will have been quite hard to avoid journalists in the West Country as news outlets from across the country followed wave after wave of floods hitting the region.

The 24-hour news cycle, the instant update world of social media and the ease of publishing online have all combined to ensure big events become ones of national focus very quickly. As a result, the thirst to lay blame can emerge more quickly, which in turn can result in big promises and pledges from those in power.

The widespread flooding in the South West resulted in big promises from the Government to get flood defences fixed, and rivers dredged to reduce the risk of a repeat this year.

Almost a year on, and it’s pretty much only the local media who are still covering a story which, for a while, led national news…

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Is hard news not the place for humour (yes, sometimes)

Jim Tyner, Community Policing Inspector for South Holland in Lincolnshire highlighted the question of whether it’s appropriate to inject an element of humour into hard news on social media with this tweet this morning:

Once reply asked ” taking it seriously then?”, a fair point given it came from an official police account, but as Jim points out, particularly in the social media environment, straight and serious updates aren’t always going to capture interest.

With careful judgement, a small injection of humour can go some way to getting a story or piece of information to a far wider audience, in this case, helping to solve a crime…

The newsroom strategy of the now

Never mind a vision of a newsroom of the future, here’s The Telegraph’s latest digital strategy, via @theguardian.

Regardless of anything else the Telegraph has done or is doing, the strategy as described makes sense in a stripped-down newsroom environment.

It highlights a streamlined approach to production and workflows, moving “beyond the concept of “digital first”:

“The engine driving the content decisions is the 80 million worldwide unique users per month. But readers of the newspaper will not notice a difference, the paper is still a crown jewel.”

Staff have been told to embrace a new editorial ethos with five main elements:

  1. One integrated print/digital newsroom.
  2. Two shifts worked each day, one from 6am and one ending at midnight.
  3. Three speeds to work at, from fast for breaking news to slower for a feature.
  4. Four key skills for each journalist: social, video, analytics and search engine optimisation [SEO].
  5. Five deliverable ideas required from each desk each day: including one video, one shareable and one interactive

Overall, I don’t see an issue with this as a set of guidelines on how a newsroom should be forging forwards in 2014.

The shift patterns – an open-ended discussion, dependent on news publication/resource etc. – apart the rest appears a realistic appraisal of how news content should be produced in reaction to how news consumers are hungrily consuming. So my take on the above list, in order:

  • 1. Content creation shouldn’t be split between teams, content is content regardless of publishing platform, seems inefficient to have multiple teams working independently on content.
  • 2. Technically you could argue journalists are somewhat on duty 24/7 in the social sphere – clearly unworkable and unmanageable long-term, but flexibility in working practices has to be acknowledged. The news cycle doesn’t/shouldn’t revolve around print deadlines any more – at least as little as possible given legacy media production needs.
  • 3. Different types of story need a different set of technical skills, quicker reaction to in depth research, all clearly underpinned by journalistic standards, ethics and quality, see @martinbelam on this: Oh my word the Telegraph has given up on reporting the news!.
  • 4. Four key skills:
  • Social is a given for news publishing, both as a means of finding, searching for news, engaging with the audience and pushing out content and links to content;
  • video  is an accessible means of content and can’t be ignored, but tools and quality control important;
  • analytics are vital, even simple page view figures give an idea of the potential audience or interest or success of publishing process;
  • SEO follows as a basic requirement, understanding how to write for digital platforms, be it hard news, features, and sharing on different social platforms – all require SEO understanding.
  • 5. Targets are always decisive for content creation outside of print, the digital world can take endless content, but some sort of guide for journalists even if not 100% strict is required.

Following up on the issue of targets:

Further reading:

Jasper Jackson at The Media Briefing asked: Can the Telegraph build a digital business model to match its new editorial focus?

These editorial changes look set to put the Telegraph on the right path editorially, but it will be interesting to see if the newspaper can come up with a healthy digital business model to match.

Notes and quotes on #ijf14 and the future of journalism

Notes on tweeted quotes from the International Journalism Festival in Perugia , Italy, 1-2 May 2014:

On accuracy and verification

We need to be moving past just tweeting stories, and whilst live updating is a great service, it sometimes needs context and clarity. And as has always been the case for journalism verification is at the heart of what makes it through to being published. In the first instance, just contact the source:

Fergus Bell from the AP talking about about verification processes, via Martin Belam’s post on the subject:

“The quickest verification on a breaking news story happens when someone still has the device in their hand.”

UGC and crediting supplied content

Start simple when someone sends or shares something interesting or newsworthy, retweeting is quick and simple, but there are pitfalls.

Is it too good a story to be true? Then it probably is. Who are they, where are they from, what else have they written/tweeted about? And if it’s legit, always credit them or the source webpage, we do the same with quotes:

On communities and engagement

It’s give and take regarding online communities, much can be gained from listening and monitoring, and you will get interaction from just being a news organistation.

But even more stories, comments and content are out there with the right input and human contact from journalists:

On the future of digital news and journalism

The legacy of old media still weighs heavy on staff and resource of newsrooms around the globe, it can’t be ignored, its as important a publishing platform and product as any, but it can no longer be an excuse for change and looking forwards to what audiences want and what news orgs can do in a digital future: